Business- To- Business Marketing: Analysis and Practice
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Description
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.Written from a highly practical perspective, "Business to Business Marketing" aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
Features
- : Business- To- Business Marketing: Analysis and Practice
- : Joseph Giglierano
- : Prentice Hall
- : 0136058280
- : 9780136058281
- : Hardcover
- : 512
- : English
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